Your Southern Lifestyle Outfitter since 1969
From beach gear, to clothing, and footwear, we stock everything for your day at the beach and beyond

Featured products
Tommy Bahama Aubrey Skort
$94.50
Southern Tide Mai Tai Tee
$42.00
Fish Hippie Boden Streak Tee
$49.00
Southern Shirt Beach Bum Top
$42.00
Hatley Tank Top
$35.00

We Support Local Brands
We support local North Carolina Brands like Beach & Barn and Shibumi Shade

A Wrightsville Beach Tradition
We're known for top brands, a huge selection, and great customer service.

Shipping
We ship with UPS and USPS

Online Payments
We accept most major credit cards, paypal, and employ 256 BIT SSL encryption

If you don´t like it. Change it
If for any reason you don’t like what your ordered, or it just doesn’t fit, we are happy to offer easy returns and exchanges.